Brandtone entered the Indian market in 2013, with Unilever as its first client. A year and a half down the line, Mandeep Singh, Managing Director India, tells us about mobile marketing making the move from tactical to strategic and why mobile marketers should test with firm KPIs.
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Leveraging the Mobile Konnect
Mandeep speaks to Impact about Brandtone in India and the move from tactical to strategic campaigns.