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Leveraging the Mobile Konnect
Leveraging the Mobile Konnect
Mandeep speaks to Impact about Brandtone in India and the move from tactical to strategic campaigns.

Brandtone entered the Indian market in 2013, with Unilever as its first client. A year and a half down the line, Mandeep Singh, Managing Director India, tells us about mobile marketing making the move from tactical to strategic and why mobile marketers should test with firm KPIs.

Read the full article here.

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