MARKETS

Andres Stella

Andres Stella

CEO Americas

Alexander Ragozin

Alexander Ragozin

General Manager Russia

Andres has a strong background in consumer goods marketing in South America and previously held the title of Marketing Director for Cadbury-Kraft in Brazil and Argentina. Andres now heads up our LATAM team in his role as CEO Americas.

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Alexander has over 14 years experience in organisational transformation, brand management and FMCG sales and marketing. Alexander’s expertise covers mobile, fixed convergence and e-commerce for the telecommunications industry. He has launched numerous Russian regional telco operations, and has worked as head of corporate sales and as regional commercial director for TELE2 Russia an International Cellular BV. He has also held senior positions with Rostelecom and A.T. Kearney.

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Lance Coertzen

Lance Coertzen

General Manager South Africa

Purity Kariuki

Purity Kariuki

General Manager Kenya & Nigeria

Lance is a marketing professional with an in-depth knowledge of the FMCG industry, having worked in various marketing roles at multinational FMCG organisations, such as Nestle, Colgate-Palmolive and SC Johnson. His previous role was the CEO of a Division of the Primedia group, where he developed a thorough understanding of the South African media industry.

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Purity has extensive experience in the FMCG space in Unilever where she spent 12 years before moving over to telecommunications at Nokia where she spent 3 years in charge of Marketing Communications for Africa.

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Frans Biegstraaten

Frans Biegstraaten

CEO South East Asia & China

Frans has a background in software and technology. He ran a software company (sold in 2002) for 3 years, and a semiconductor company for nearly 12 years. Frans joined Brandtone in 2013 and is currently CEO for SEA and China.

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Markets

Andres Stella

Andres Stella

General Manager Brazil

Andres has a strong background in consumer goods marketing in South America and previously held the title of Marketing Director for Cadbury-Kraft in Brazil and Argentina. Andres now heads up our LATAM team in his role as CEO Americas.

Alexander Ragozin

Alexander Ragozin

General Manager Russia

Alexander has over 14 years experience in organisational transformation, brand management and FMCG sales and marketing. Alexander’s expertise covers mobile, fixed convergence and e-commerce for the telecommunications industry. He has launched numerous Russian regional telco operations, and has worked as head of corporate sales and as regional commercial director for TELE2 Russia an International Cellular BV. He has also held senior positions with Rostelecom and A.T. Kearney.

Contact Me

Lance Coertzen

Lance Coertzen

General Manager South Africa

Lance is a marketing professional with an in-depth knowledge of the FMCG industry, having worked in various marketing roles at multinational FMCG organisations, such as Nestle, Colgate-Palmolive and SC Johnson. His previous role was the CEO of a Division of the Primedia group, where he developed a thorough understanding of the South African media industry.

Contact Me

Purity Kariuki

Purity Kariuki

General Manager Kenya

Purity has extensive experience in the FMCG space in Unilever where she spent 12 years before moving over to telecommunications at Nokia where she spent 3 years in charge of Marketing Communications for Africa.

Contact Me

Frans Biegstraaten

Frans Biegstraaten

CEO South East Asia & China

Frans has a background in software and technology. He ran a software company (sold in 2002) for 3 years, and a semiconductor company for nearly 12 years. Frans joined Brandtone in 2013 and is currently CEO for SEA and China.