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Consumer Solutions

Our Consumer Solutions help you to create direct connections with millions of consumers, build sustainable relationships and win share of households in the fastest growing developing markets.

We close the loop between brand & consumer, between communications & purchase, through the reach and intimacy of the mobile phone; all with a clear, measurable return on marketing investment.

Whatever your brand objective: creating awareness or driving sales during a key time period, building consumer engagement and increasing loyalty, we develop unique solutions tailored to your needs.

We help you build direct connections with millions of proven and permissioned shoppers.

We ensure that your mobile campaigns are accessible to all consumers, across all networks and that they create actionable consumer profiles.

We make re-engagement easy. The key to successful mobile marketing is establishing trust with your consumers. Our insights-driven approach means your target consumers get personalised messages and relevant rewards. Over time, this translates into trust and deeper relationships.

As a result, your consumers will want to engage with your brand time and time again.

Our dynamic campaign metrics allow you to monitor, evaluate and enhance your campaign performance and ROI in real-time. Ongoing access to our permissioned consumer databases through our reporting tool Konnect, allows you to control your brand performance at all times, even outside your campaigns.

Examples of our work

We can deploy a range of communication channels, rewards and campaign mechanics to create effective marketing engagements that meet your business objectives.

We offer a wide range of engagement channels including SMS, voice response, email and web. Our agile platform can be integrated with Display, Social, Messaging apps, QR codes and more, meaning you can reach your consumers wherever they are.



Dove
Cornetto
OMO
Knorr
Carling
Pepsodent
Tusker
Sonho de Valsa

Trader Solutions

Grow your insight, influence and sales in the traditional trade channel.

We understand the challenges that organisations face in developing countries with fragmented routes to market and the high percentage of retail trade in the traditional, small, hard to reach independent stores.

By connecting with the traders directly we help you improve your understanding of those selling your products. Building sustainable one to one relationships and ongoing mobile engagement with your traders will help you to influence their buying behaviour and optimise your performance. This is why we created our Trader Solution, to help you connect, understand and influence traditional traders.

We help you establish a direct communication channel with your independent Traders and expand your distribution by connecting with new, hard to reach stores

We improve your understanding of Trader needs and behaviour through profiling and gaining unique insight by combining profiling, sales and performance data with real time data analytics

We help you grow your sales and profitability through targeted offers to independent stores. We keep your brands front of mind through ongoing frequent communication, enabling you to build long term relationships with your traders and grow loyalty

Our real time reporting platform Konnect enables you to measure your campaign performance and optimise your trader engagements, real time.

Examples of our work

Our Trade Solution has helped some of the world’s leading companies to grow sales by double digits, increase market share and promote new SKUs in the fastest growing markets in the world.

Torcida
UHmapko
BRU
Unilever

INVESTORS

Verlinvest

VERLINVEST

Verlinvest is a Belgian family-owned investment holding company.

Their objective is to diversify family holdings through private equity investments in quoted and non-quoted companies, with a dedicated focus on investments in branded consumer product and service companies that capture important long-term consumer trends.

> http://www.verlinvest.be/
UNILEVER VENTURES

UNILEVER VENTURES

Unilever Ventures is dedicated to helping entrepreneurs create successful businesses.

They provide venture capital funding and management skills to start-up businesses, and expansion capital to companies looking to accelerate growth. Their focus is consumer- facing and technology-based businesses across Europe.

> http://www.unileverventures.com/
ENTERPRISE IRELAND

ENTERPRISE IRELAND

Enterprise Ireland is the Government agency in Ireland responsible for supporting Irish businesses in the manufacturing and internationally traded service sectors.

Specifically, Enterprise Ireland helps businesses to start-up, innovate and ultimately, to achieve global success.

> http://www.enterprise-ireland.com/
SYNGENTA

SYNGENTA

As the venture capital arm of Syngenta, one of the world's leading agribusiness companies, Syngenta Ventures seeks to identify early stage companies with a strong technology base or new business model. Our team of investment professionals, together with the support of our 28,000 colleagues across the world, can help build valuable businesses benefitting both Syngenta and the investee company stakeholders.

Our international and multi-disciplinary team, located in the US and Europe, has extensive strategic and financial experience. Combined with Syngenta’s deep and broad capabilities, this helps portfolio companies maximize their value to achieve a successful outcome for both the company and its investors.

> http://www.syngentaventures.com/

INVESTORS

Verlinvest

VERLINVEST

Verlinvest is a Belgian family-owned investment holding company.

Their objective is to diversify family holdings through private equity investments in quoted and non-quoted companies, with a dedicated focus on investments in branded consumer product and service companies that capture important long-term consumer trends.

> http://www.verlinvest.be/
UNILEVER VENTURES

UNILEVER VENTURES

Unilever Ventures is dedicated to helping entrepreneurs create successful businesses.

They provide venture capital funding and management skills to start-up businesses, and expansion capital to companies looking to accelerate growth. Their focus is consumer- facing and technology-based businesses across Europe.

> http://www.unileverventures.com/
ENTERPRISE IRELAND

ENTERPRISE IRELAND

Enterprise Ireland is the Government agency in Ireland responsible for supporting Irish businesses in the manufacturing and internationally traded service sectors.

Specifically, Enterprise Ireland helps businesses to start-up, innovate and ultimately, to achieve global success.

> http://www.enterprise-ireland.com/
SYNGENTA

SYNGENTA

As the venture capital arm of Syngenta, one of the world's leading agribusiness companies, Syngenta Ventures seeks to identify early stage companies with a strong technology base or new business model. Our team of investment professionals, together with the support of our 28,000 colleagues across the world, can help build valuable businesses benefitting both Syngenta and the investee company stakeholders.

Our international and multi-disciplinary team, located in the US and Europe, has extensive strategic and financial experience. Combined with Syngenta’s deep and broad capabilities, this helps portfolio companies maximize their value to achieve a successful outcome for both the company and its investors.

> http://www.syngentaventures.com/
Konnect

Konnect is our online engagement platform that helps you to influence millions of customer relationships in a cloud-based, targeted environment.

Segment your audience and create highly targeted re-engagement messages that are proven to drive purchase, increase spend and build relationships.

Our analytics tool enables you to make decisions informed by up to date customer data and to report on your campaign activity in real-time. It will help you to react to customer activity quickly, driving market share and maximising ROI.

Access Konnect securely at any time on any device through our web portal.

Review

Review Campaign Performance

Understand

Understand Consumer Behaviour

Act

Take Action Against Key Insights

Watch the video about Konnect below.

Konnect

Konnect is our online platform, that empowers marketeers to maximize ROI and build deep relationships with millions of consumers in a targeted, permissioned and real-time environment.

Marketers can segment consumers to change behaviours to meet business objectives and KPIs. Ultimately driving market share by closing the lopp to purchase and building brand advocacy

Review

Review Campaign Performance

Understand

Understand Consumer Behaviour

Act

Take Action Against Key Insights

Watch the video about Konnect below.

What we do

We bring together mobile technology, data insights and marketing expertise to help brands grow connections, deepen relationships and achieve sustained growth in sales and market share.

Our mobile engagement programs connect brands with their consumers and the independent traders that serve them.

Connect at Scale

We help you create large databases of proven brand buyers. Our team of experts will enable you to incentivise and motivate consumers to purchase. Our Trader solution can grow your brand's reach through independent stores.

Measure & Optimise

Konnect, our reporting platform, provides results in real-time, giving you full visibility of your program performance and customer insights, allowing you to react instantly.

Build Relationships

We don’t stop at growing your customer connections. We have an insights-driven approach that helps you to re-engage with your key segments in a highly targeted, personalised and programmatic way.

Achieve Objectives

Our Consumer and Trader Solutions can drive a range of business objectives; from growing sales and market share to launching new products and building loyalty. We start with your business needs and tailor a solution that’s right for you.

MARKETS

Andres Stella

Andres Stella

CEO Americas

Alexander Ragozin

Alexander Ragozin

General Manager Russia

Andres has a strong background in consumer goods marketing in South America and previously held the title of Marketing Director for Cadbury-Kraft in Brazil and Argentina. Andres now heads up our LATAM team in his role as CEO Americas.

Contact Me

Alexander has over 14 years experience in organisational transformation, brand management and FMCG sales and marketing. Alexander’s expertise covers mobile, fixed convergence and e-commerce for the telecommunications industry. He has launched numerous Russian regional telco operations, and has worked as head of corporate sales and as regional commercial director for TELE2 Russia an International Cellular BV. He has also held senior positions with Rostelecom and A.T. Kearney.

Contact Me

Lance Coertzen

Lance Coertzen

General Manager South Africa

Purity Kariuki

Purity Kariuki

General Manager Kenya & Nigeria

Lance is a marketing professional with an in-depth knowledge of the FMCG industry, having worked in various marketing roles at multinational FMCG organisations, such as Nestle, Colgate-Palmolive and SC Johnson. His previous role was the CEO of a Division of the Primedia group, where he developed a thorough understanding of the South African media industry.

Contact Me

Purity has extensive experience in the FMCG space in Unilever where she spent 12 years before moving over to telecommunications at Nokia where she spent 3 years in charge of Marketing Communications for Africa.

Contact Me

Frans Biegstraaten

Frans Biegstraaten

CEO South East Asia & China

Frans has a background in software and technology. He ran a software company (sold in 2002) for 3 years, and a semiconductor company for nearly 12 years. Frans joined Brandtone in 2013 and is currently CEO for SEA and China.

Contact Me

Markets

Andres Stella

Andres Stella

General Manager Brazil

Andres has a strong background in consumer goods marketing in South America and previously held the title of Marketing Director for Cadbury-Kraft in Brazil and Argentina. Andres now heads up our LATAM team in his role as CEO Americas.

Alexander Ragozin

Alexander Ragozin

General Manager Russia

Alexander has over 14 years experience in organisational transformation, brand management and FMCG sales and marketing. Alexander’s expertise covers mobile, fixed convergence and e-commerce for the telecommunications industry. He has launched numerous Russian regional telco operations, and has worked as head of corporate sales and as regional commercial director for TELE2 Russia an International Cellular BV. He has also held senior positions with Rostelecom and A.T. Kearney.

Contact Me

Lance Coertzen

Lance Coertzen

General Manager South Africa

Lance is a marketing professional with an in-depth knowledge of the FMCG industry, having worked in various marketing roles at multinational FMCG organisations, such as Nestle, Colgate-Palmolive and SC Johnson. His previous role was the CEO of a Division of the Primedia group, where he developed a thorough understanding of the South African media industry.

Contact Me

Purity Kariuki

Purity Kariuki

General Manager Kenya

Purity has extensive experience in the FMCG space in Unilever where she spent 12 years before moving over to telecommunications at Nokia where she spent 3 years in charge of Marketing Communications for Africa.

Contact Me

Frans Biegstraaten

Frans Biegstraaten

CEO South East Asia & China

Frans has a background in software and technology. He ran a software company (sold in 2002) for 3 years, and a semiconductor company for nearly 12 years. Frans joined Brandtone in 2013 and is currently CEO for SEA and China.

MANAGEMENT

Donald Fitzmaurice

Donald Fitzmaurice

Chief Executive Officer

Padraig McBride

Pádraig McBride

Chief Financial Officer

Donald has extensive experience as an entrepreneur and investor in early stage companies focused on opportunities in the emerging markets. His previous role was as Executive Chairman of Intivation the global leader in solar powered mobile handsets, meeting the needs of power-challenged users. Prior to this he was a Partner with ePlanet Capital, recognized as a pioneer of the global venture capital business model.

Contact Me: donald.fitzmaurice@brandtone.com | 00353 868234930

Padraig has extensive experience of funding and managing the finances of high-growth companies in emerging markets. Previously associated with Digicel Group, one of the world’s fastest growing mobile telecommunications companies, where he was integrally involved in their M&A activities, new licensing opportunities, and as Chief Financial Officer of Digicel Group in the Eastern Caribbean. Prior to joining Digicel he was Financial Controller of Boutique US Investment Bank – Brown Brothers Harriman’s Irish Operations.

Contact Me: padraig.mcbride@brandtone.com

Mark Naughton

Mark Naughton

Chief Operations Officer

Jonathan Staunton

Jonathan Staunton

Head of Business Development

Dervilla Mullan

Dervilla Mullan

Chief Product Officer

Nike Furlong

Nike Furlong

Global Head of Human Resources

Mark has proven ability to manage the growth of companies in emerging markets. His previous position was Chief Executive Officer of Digicel Group in the the Eastern Caribbean, one of the fastest growing mobile telecommunications companies in the world. Prior to joining Digicel he was Head of Strategy for Esat Telecom in Ireland (now BT Ireland).

Contact Me: mark.naughton@brandtone.com

Jonathan developed his broad commercial expertise at a succession of world leading consumer goods companies. His previous role was Head of Sales for PepsiCo Ireland, and prior to that he held senior commercial roles in both Microsoft & Mars/Masterfoods. He also ran an Irish pub company JV with Heineken in Italy, and earned his MBA from the UCD Michael Smurfit Business School in Dublin.

Contact Me: jonathan.staunton@brandtone.com

Dervilla is an industry expert in the Internet and Communications sectors, with 18 years specialising in digital content, ecommerce and self-service operations. Her strong leadership, delivery focus and passion for the digital consumer have resulted in her successfully delivering many large scale digital and content services. Most recently as Director of Online & TV in eircom, Dervilla was accountable for developing the TV service that eircom has just launched to compete head on with Sky and UPC. She also led eircom and Meteor’s digital strategies from customer acquisition and retention through to online billing and self-service. Dervilla built a digital operating model spanning advertising, social, mobile, user experience, analytics and development.

Contact Me: dervilla.mullan@brandtone.com

Nike Furlong is an experienced practitioner in Strategic HR and Organisational Development with 18 years’ experience gained in blue chip companies and most recently independent consulting. She has developed a deep expertise in HR Strategy, Performance Management, Change & Transformation, Executive Development and Recruitment. She believes in bringing a pragmatic approach to the challenges organisations face in delivering results for the business and is a strong believer in sustaining real change in a practical way.

Contact Me: nike.furlong@brandtone.com

Paul O'Riordan

Paul O'Riordan

Chief Revenue Officer

Andy Porteous

Andy Porteous

Head of Client Services

Paul Allen

Paul Allen

Chief Data Officer

A marketing business leader with deep digital skills, Andy has a track record of delivering strong business growth through building national and international brands and categories around the world. Andy was previously part of the Unilever Marketing Leadership team (under the CMO); a Board member of Yummly Inc. (a California based recipe management start-up); and an Advisory Board member of Unilever Corporate Ventures for the marketing-technology space.

Paul is a proven leader with over 25 years’ experience in sales, general management, consulting and technology. Prior to joining Brandtone, he worked with Oracle for 14 years where he held a number of senior roles, the most recent of which was responsibility for the UK&I Analytics and Big Data Business.  In addition, he was Country Leader of Oracle's Irish operations for 11 years, acting as the primary liaison with a broad range of public sector and commercial customers. Prior to Oracle, Paul held senior roles with Horizon Technology Group and Pernod Ricard-Irish Distillers.  He started his career with Accenture where he spent 8 years in the Financial Services practice.  He is an Engineering graduate of University College Dublin.

Contact Me: paul.oriordan@brandtone.com

Paul stands at the forefront of transforming data and insights into action. He blends strong leadership skills and vast expertise in data and analytics with an understanding of consumer behavior. Driving transformational change, Paul has proven successful in delivering enhanced and sustained revenue and margin growth. He previously held a number of senior commercial roles, most recently in Vodafone where he was accountable for driving world class acquisition and retention activities based on advanced analytics and embedded CRM solutions. Here he leveraged data and true customer insights to grow cross channel efficiencies and rolled out ‘Net Promoter Score’ which resulted in a superior customer experience. Paul is a marketing graduate from Trinity College Dublin, holds an MBA from DCU and is now an adjunct lecturer on the DCU master’s programme.

Contact Me: paul.allen@brandtone.com

MANAGEMENT

Donald Fitzmaurice

Donald Fitzmaurice

Chief Executive Officer

Donald has extensive experience as an entrepreneur and investor in early stage companies focused on opportunities in the emerging markets. His previous role was as Executive Chairman of Intivation the global leader in solar powered mobile handsets, meeting the needs of power-challenged users. Prior to this he was a Partner with ePlanet Capital, recognized as a pioneer of the global venture capital business model.

Contact Me: donald.fitzmaurice@brandtone.com | 00353 868234930

Padraig McBride

Pádraig McBride

Chief Financial Officer

Padraig has extensive experience of funding and managing the finances of high-growth companies in emerging markets. Previously associated with Digicel Group, one of the world’s fastest growing mobile telecommunications companies, where he was integrally involved in their M&A activities, new licensing opportunities, and as Chief Financial Officer of Digicel Group in the Eastern Caribbean. Prior to joining Digicel he was Financial Controller of Boutique US Investment Bank – Brown Brothers Harriman’s Irish Operations.

Contact Me: padraig.mcbride@brandtone.com

Mark Naughton

Mark Naughton

Chief Operations Officer

Mark has proven ability to manage the growth of companies in emerging markets. His previous position was Chief Executive Officer of Digicel Group in the the Eastern Caribbean, one of the fastest growing mobile telecommunications companies in the world. Prior to joining Digicel he was Head of Strategy for Esat Telecom in Ireland (now BT Ireland).

Contact Me: mark.naughton@brandtone.com

Jonathan Staunton

Jonathan Staunton

Chief Commercial Officer

Jonathan developed his broad commercial expertise at a succession of world leading consumer goods companies. His previous role was Head of Sales for PepsiCo Ireland, and prior to that he held senior commercial roles in both Microsoft & Mars/Masterfoods. He also ran an Irish pub company JV with Heineken in Italy, and earned his MBA from the UCD Michael Smurfit Business School in Dublin.

Contact Me: jonathan.staunton@brandtone.com

Dervilla Mullan

Dervilla Mullan

Chief Product Officer

Dervilla is an industry expert in the Internet and Communications sectors, with 18 years specialising in digital content, ecommerce and self-service operations. Her strong leadership, delivery focus and passion for the digital consumer have resulted in her successfully delivering many large scale digital and content services. Most recently as Director of Online & TV in eircom, Dervilla was accountable for developing the TV service that eircom has just launched to compete head on with Sky and UPC. She also led eircom and Meteor’s digital strategies from customer acquisition and retention through to online billing and self-service. Dervilla built a digital operating model spanning advertising, social, mobile, user experience, analytics and development.

Contact Me: dervilla.mullan@brandtone.com

Paul O'Riordan

Paul O'Riordan

Chief Revenue Officer

Paul is a proven leader with over 25 years’ experience in sales, general management, consulting and technology. Prior to joining Brandtone, he worked with Oracle for 14 years where he held a number of senior roles, the most recent of which was responsibility for the UK&I Analytics and Big Data Business.  In addition, he was Country Leader of Oracle's Irish operations for 11 years, acting as the primary liaison with a broad range of public sector and commercial customers. Prior to Oracle, Paul held senior roles with Horizon Technology Group and Pernod Ricard-Irish Distillers.  He started his career with Accenture where he spent 8 years in the Financial Services practice.  He is an Engineering graduate of University College Dublin.

Contact Me: paul.oriordan@brandtone.com

Nike Furlong

Nike Furlong

Global Head of Human Resources

Nike Furlong is an experienced practitioner in Strategic HR and Organisational Development with 18 years’ experience gained in blue chip companies and most recently independent consulting. She has developed a deep expertise in HR Strategy, Performance Management, Change & Transformation, Executive Development and Recruitment. She believes in bringing a pragmatic approach to the challenges organisations face in delivering results for the business and is a strong believer in sustaining real change in a practical way.

Contact Me: nike.furlong@brandtone.com

Andy Porteous

Andy Porteous

Head of Client Services

A marketing business leader with deep digital skills, Andy has a track record of delivering strong business growth through building national and international brands and categories around the world. Andy was previously part of the Unilever Marketing Leadership team (under the CMO); a Board member of Yummly Inc. (a California based recipe management start-up); and an Advisory Board member of Unilever Corporate Ventures for the marketing-technology space.

Paul Allen

Paul Allen

Chief Data Officer

Paul stands at the forefront of transforming data and insights into action. He blends strong leadership skills and vast expertise in data and analytics with an understanding of consumer behavior. Driving transformational change, Paul has proven successful in delivering enhanced and sustained revenue and margin growth. He previously held a number of senior commercial roles, most recently in Vodafone where he was accountable for driving world class acquisition and retention activities based on advanced analytics and embedded CRM solutions. Here he leveraged data and true customer insights to grow cross channel efficiencies and rolled out ‘Net Promoter Score’ which resulted in a superior customer experience. Paul is a marketing graduate from Trinity College Dublin, holds an MBA from DCU and is now an adjunct lecturer on the DCU master’s programme.

BOARD

Donald Fitzmaurice

Donald Fitzmaurice

Padraig McBride

Pádraig McBride

Michael Lee

Michael Lee

Jean Christophe

Jean Christophe

Donald has extensive experience as an entrepreneur and investor in early stage companies focused on opportunities in the emerging markets. His previous role was as Executive Chairman of Intivation the global leader in solar powered mobile handsets, meeting the needs of power-challenged users. Prior to this he was a Partner with ePlanet Capital, recognized as a pioneer of the global venture capital business model.

Padraig has extensive experience of funding and managing the finances of high-growth companies in emerging markets. Previously associated with Digicel Group, one of the world’s fastest growing mobile telecommunications companies, where he was integrally involved in their M&A activities, new licensing opportunities, and as Chief Financial Officer of Digicel Group in the Eastern Caribbean. Prior to joining Digicel he was Financial Controller of Boutique US Investment Bank – Brown Brothers Harriman’s Irish Operations.

Michael joined Syngenta Ventures in 2013. Prior to this he spent several years in Unilever's corporate venturing group in US and UK investing in early stage companies. Before this he worked in Unilever's Foods R&D centre in Holland. He is a Kauffman Fellow, and has degrees from the University of Durham, UK and RSM Erasmus, Holland.

Jean-Christophe Iseux The Baron Pfetten is currently President of the Royal Institute of East-West Strategic Studies and Visiting Professor at the People’s University of China. He was the youngest Ambassador at the United Nations in Geneva at the age of 28 years old (UNCD 1996) and is well-known as the first and only Caucasian member of the Upper-House of Chinese Parliament (CPPCC Changchun 2001-2005 and Shanghai 2009-2012). He was Director of China Studies at the Regulatory Policy Institute in Oxford until 2005 and Special Adviser to the International Department of CPC Central Committee from 2005 to 2009. He is still currently Honorary Adviser to 34 local governments and seven central government units in China. Pfetten serves as a Business Adviser to the CEOs of multinationals, as well as a Foreign Investment Adviser local governments in China including Beijing, Shanghai, Tianjin, Chongqing, Nanjing, Qingdao, and Shenzhen.

Jan Harley

Jan Harley

David Wheldon

David Wheldon

Mark Sherrington

Mark Sherrington

John Coombs

John Coombs

Jan plays an active role in identifying new investments and directly supports a number of investee companies, with a focus on consumer-facing marketing services and technology spinout companies. Jan joined Unilever in 1989 where he had a number of international marketing roles including European Marketing Manager for Persil. He also spent four years with Unilever in the UAE. Jan was part of the Corporate Strategy Group that delivered the corporate venturing strategy, and is a co-founder of Unilever Ventures where he has worked since 2002.

David has held senior positions on both sides of the marketing fence. Starting at Saatchi and Saatchi as a graduate trainee he rose to be a Group Account Director. After a brief tenure as Managing Partner at WCRS, he went on to be MD of Lowe Howard-Spink in London, and then Global Director and VP of Advertising for the Coca-Cola Company in Atlanta. David returned to the agency world as President of BBDO Europe and then joined Tempus as a Mian Board Director and CEO of Tempus Partners. Following the purchase of Tempus by WPP, he set up Team Vodafone for WPP and joined Vodafone in mid 2004 as Global Director of Brand and Marketing Communications. He was promoted to Global Brand Director in 2005, and then CEO of Vodafone Ireland Marketing Ltd (VIML) in January 2008, based in Dublin. David left Vodafone in September 2010, returning to live and work in London.

Mark has over 30 years marketing experience gained initially in Unilever where he led a number of senior positions. Together with a partner he started and built The Added Value Group, a consultancy, market research, design and internal communication agency. In 1999 this was sold to Tempus Group, where Mark led the successful acquisition of three marketing services businesses (Nota Bene South Africa, ICC Japan and Fusion Marketing, USA). He was a member of the leadership team that secured an eventual sale of the Tempus Group to WPP for $900m in 2001. Having worked for many years while at Added Value as a consultant to SAB PLC (including on the acquisition team for Miller Brewing Company in the USA), he was invited in 2002 to join the newly-formed board of SABMiller PLC as Global Marketing Director. He is author of “Added Value – The Alchemy of Brand Led Growth” published by Palgrave, and is on the editorial board of Market Leader, the highly respected journal for the UK Marketing Society (of which he is a Fellow). In 2006 Mark moved his family to Cape Town. These days, Mark describes himself as an advisor, investor and writer, with a strong interest in emerging digital marketing businesses.

John joined Unilever from college and initially following a technical career in Engineering, Research and Development and as a factory General Manager. This was followed by a switch into consumer marketing where he had responsibility for a number of food brands including PG Tips, Colman’s and OXO. He also sat on the Board of Unilever’s UK Foods Company. He has been Managing Director of Unilever Ventures since 2002, and is currently Chairman of four portfolio companies including Brandtone.

BOARD

Daniel Grossman

Daniel Grossmann

Donald Fitzmaurice

Donald Fitzmaurice

Donald has extensive experience as an entrepreneur and investor in early stage companies focused on opportunities in the emerging markets. His previous role was as Executive Chairman of Intivation the global leader in solar powered mobile handsets, meeting the needs of power-challenged users. Prior to this he was a Partner with ePlanet Capital, recognized as a pioneer of the global venture capital business model.

Padraig McBride

Pádraig McBride

Padraig has extensive experience of funding and managing the finances of high-growth companies in emerging markets. Previously associated with Digicel Group, one of the world’s fastest growing mobile telecommunications companies, where he was integrally involved in their M&A activities, new licensing opportunities, and as Chief Financial Officer of Digicel Group in the Eastern Caribbean. Prior to joining Digicel he was Financial Controller of Boutique US Investment Bank – Brown Brothers Harriman’s Irish Operations.

Michael Lee

Michael Lee

Michael joined Syngenta Ventures in 2013. Prior to this he spent several years in Unilever's corporate venturing group in US and UK investing in early stage companies. Before this he worked in Unilever's Foods R&D centre in Holland. He is a Kauffman Fellow, and has degrees from the University of Durham, UK and RSM Erasmus, Holland.

Jean Christophe

Jean Christophe

Jean-Christophe Iseux The Baron Pfetten is currently President of the Royal Institute of East-West Strategic Studies and Visiting Professor at the People’s University of China. He was the youngest Ambassador at the United Nations in Geneva at the age of 28 years old (UNCD 1996) and is well-known as the first and only Caucasian member of the Upper-House of Chinese Parliament (CPPCC Changchun 2001-2005 and Shanghai 2009-2012). He was Director of China Studies at the Regulatory Policy Institute in Oxford until 2005 and Special Adviser to the International Department of CPC Central Committee from 2005 to 2009. He is still currently Honorary Adviser to 34 local governments and seven central government units in China. Pfetten serves as a Business Adviser to the CEOs of multinationals, as well as a Foreign Investment Adviser local governments in China including Beijing, Shanghai, Tianjin, Chongqing, Nanjing, Qingdao, and Shenzhen.

Jan Harley

Jan Harley

Jan plays an active role in identifying new investments and directly supports a number of investee companies, with a focus on consumer-facing marketing services and technology spinout companies. Jan joined Unilever in 1989 where he had a number of international marketing roles including European Marketing Manager for Persil. He also spent four years with Unilever in the UAE. Jan was part of the Corporate Strategy Group that delivered the corporate venturing strategy, and is a co-founder of Unilever Ventures where he has worked since 2002.

David Wheldon

David Wheldon

David has held senior positions on both sides of the marketing fence. Starting at Saatchi and Saatchi as a graduate trainee he rose to be a Group Account Director. After a brief tenure as Managing Partner at WCRS, he went on to be MD of Lowe Howard-Spink in London, and then Global Director and VP of Advertising for the Coca-Cola Company in Atlanta. David returned to the agency world as President of BBDO Europe and then joined Tempus as a Mian Board Director and CEO of Tempus Partners. Following the purchase of Tempus by WPP, he set up Team Vodafone for WPP and joined Vodafone in mid 2004 as Global Director of Brand and Marketing Communications. He was promoted to Global Brand Director in 2005, and then CEO of Vodafone Ireland Marketing Ltd (VIML) in January 2008, based in Dublin. David left Vodafone in September 2010, returning to live and work in London.

Mark Sherrington

Mark Sherrington

Mark has over 30 years marketing experience gained initially in Unilever where he led a number of senior positions. Together with a partner he started and built The Added Value Group, a consultancy, market research, design and internal communication agency. In 1999 this was sold to Tempus Group, where Mark led the successful acquisition of three marketing services businesses (Nota Bene South Africa, ICC Japan and Fusion Marketing, USA). He was a member of the leadership team that secured an eventual sale of the Tempus Group to WPP for $900m in 2001. Having worked for many years while at Added Value as a consultant to SAB PLC (including on the acquisition team for Miller Brewing Company in the USA), he was invited in 2002 to join the newly-formed board of SABMiller PLC as Global Marketing Director. He is author of “Added Value – The Alchemy of Brand Led Growth” published by Palgrave, and is on the editorial board of Market Leader, the highly respected journal for the UK Marketing Society (of which he is a Fellow). In 2006 Mark moved his family to Cape Town. These days, Mark describes himself as an advisor, investor and writer, with a strong interest in emerging digital marketing businesses.

John Coombs

John Coombs

John joined Unilever from college and initially following a technical career in Engineering, Research and Development and as a factory General Manager. This was followed by a switch into consumer marketing where he had responsibility for a number of food brands including PG Tips, Colman’s and OXO. He also sat on the Board of Unilever’s UK Foods Company. He has been Managing Director of Unilever Ventures since 2002, and is currently Chairman of four portfolio companies including Brandtone.